Building Strategic Partnerships for Luxury Brands is Taking Your Business to the Next Level
Luxury Market Positioning
Positioning a Luxury Brand requires
We position your luxury brand by
- A deep and broad knowledge of the luxury distribution landscape
- The ability to create an engaging brand story, build awareness, reap the rewards
- Articulating the story of the brand in a clear but engaging manner to successfully gain the attention of your target audience
- Identifying the target consumer who will respond to the promise of your brand
- Driving sales by providing retail associates with your brands unique story and distinctive attributes
Our knowledge enables us to
We create Partnership Communication Programs through
- Identify the brands promise
- Build awareness
- Enhance the visibility of the brand
- Marketing Programs - with collateral materials appropriate for all media
- Trade Shows, Industry Events and Trunk Shows
How to Market a Luxury Product
Identify Designated Geographic Pockets
- Identify the discerning target consumer who will respond to the brand promise
- Psychographics - people who lead the life style and those aspiring to the life style represented by your brand
Connect to the Market
- Determine optimal retail locations, strategic partnerships and marketing venues
- Domestic and international
The Marketing Program
- Provide access to prestigious retailers
- Structure strategic alliances and relationships with designated retail groups
- Support retailers in selling your brand & train the sales associates in the unique aspects of your brand
- Create a Partnership Communication Program
- Communicate the Brand Story in a memorable and appealing manner
- Produce Collateral Materials for all media
- Participate in Trade Shows / Industry Events / Trunk Shows
Building Your Business
Questions to Ask
- Am I defining my customers as they evolve and change with the times?
- How can I better manage my business during this economy?
- Am I telling the story of my brand to optimize distribution channels and engage my customers?
- Which "Strategic Alliances" should I consider to enhance my brand's image in the marketplace?
- Have I rejected any past marketing idea which I now realize I want to reconsider?
- How can I build more store traffic?
- Where should I be advertising - Traditional Media or Digital Media?
- Which trade shows (Worldwide) are important to attend?
- Which charities and causes will extend my brand's image?
- What keeps me up at night?
In a nutshell
The Luxe Alliances process:
- Assess specifically what your business needs to thrive beyond its current position
- Identify the steps needed to grow your business
- Define the nature of the collaboration and guide you and your new connection in the steps required to achieve your mutual goals
- Execute the steps to drive sales